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Tricky

Feb 10, 2019

BuzzFeed, Vice and other leaders in digital media have laid off over 2,000 people so far this year. It seems that nobody can bring in enough revenue from digital advertising to fuel free news online. Meanwhile, printed newspapers continue to lose subscribers. The good news, says University of Texas at Austin associate...


Jan 18, 2019

How do we measure the reach and impact of online journalism? Does audience data belong in the newsroom? The meaning of audience metrics is often unclear, but their effects on business and editorial decisions are very real (pivot to video, anyone?). Chris Moran, The Guardian's strategic projects editor, talks to...